BROOKLYN, N.Y. -- With a reputation for innovation that has been built over more than two decades, ProFoot Inc. continues to bring quality products to the retail marketplace.
The company, based in the New York City borough of Brooklyn, is boosting brand awareness with fresh packaging and more advertising and public relations initiatives, according to vice president of marketing Dan Feldman.
"But innovation is the key category driver," he insists. "A customer must be shown something new or innovative, or he or she won't return.
"For nearly 24 years, ProFoot has brought many if not most of the innovation to the category. That's why we've become the No. 2 …
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